TikTok Launches Online Marketplace In Phl

Short-form video platform TikTok has launched its online marketplace, TikTok Shop, in the Philippines.

TikTok said the new e-commerce platform aims to open more business opportunities not just to local brands, but also small and medium enterprises while providing users with a fresh new shopping experience.

“TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform,” TikTok said in a statement Friday.

“Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one percent to payment service partners,” it added.

Through TikTok Shop, sellers can host “shoppable lives” and post in-feed videos to promote their products.

They can also collaborate with a TikTok Shop partner or creators and talent agencies, as well as participate in campaigns to boost their business and brand.

Sellers can also access the TikTok Shop Seller University, a training hub containing materials on seller tools, policies and the latest updates to the e-commerce platform.

“TikTok Shop products can be purchased through product anchors embedded in short videos, live streams and the TikTok Product Showcase tab of a merchant’s TikTok page, making it easy for users to be entertained and yet shop at the same time,” said TikTok.

“At TikTok Shop in the Philippines, affordable and unique items are on offer locally, even those hard-to-find must-haves. TikTok users can purchase items from various categories of products including fashion, home and living, beauty and personal care,” it added.

TikTok Shop held its maiden mid-year sale in the Philippines last month to mark the launch of the online marketplace in the country.