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STAR Most Trusted Paper In Phl – Survey

STAR Most Trusted Paper In Phl – Survey
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The Philippine STAR emerged as the most trusted newspaper in the country in a recent survey measuring public trust in key institutions in society.

The Philippine Trust Index (PTI), conducted by communications agency EON Group, revealed that public trust in The STAR improved from 69% in 2019 to 84% this year.

It was the most trusted newspaper in the country, EON said in a briefing on Wednesday, Nov. 24.

Among broadcast networks, GMA was the most trusted for television (95%), dzBB for AM radio (94%) and 96.3 Easy Rock for FM radio (89%).

People’s Tonight and GMA News Online were the most trusted tabloid (80%) and online news site (89%), respectively.

EON did not release the trust ratings of other media organizations.

The survey is part of the PTI, which measures public trust on government, business, media, non-government organizations (NGOs), church and academe.

According to the report, NGOs and the media saw significant increases in public trust over the past two years.

Public trust on NGOs significantly increased from 37% in 2019 to 70% in 2021, while trust in the media also increased from 69% to 76%.

The church and the academe continued to enjoy the highest trust among survey respondents, with an overall trust of 91% and 90%, respectively. These are statistically similar to the results of the most recent index released in 2019, with the church obtaining 91% and academe with 90%.

Trust in businesses, however, dropped to 66% from 71% in 2019.

Drivers of trust

The survey also revealed an increase in overall trust among different media platforms.

Television obtained the highest trust rating at 92% (from 80%), followed by radio at 83% (from 51%), social networking sites at 78% (from 51%) and online news sites at 78% (from 44%).

These were followed by newspapers at 77% (from 63%), magazines at 60% (from 48%) and blogs at 59% (from 33%).

Public trust on podcasts, which were included in the survey for the first time, is at 54%.

According to the survey respondents, the top drivers of trust in the media were being on the forefront of natural disasters, calamities and the pandemic; advertising of brands they like and providing assistance to those seeking redress for grievances.

These are different from the top drivers of trust in the media in 2019, which included being unbiased or non-partisan, cannot be bribed and has outreach programs.

Online, EON found that the primary sentiment in mentions of the media is neutral at 65%, while those indicating trust was only at 9%. There was also significant distrust (26%), with many users expressing skepticism in its initial coverage of COVID-19 vaccines.

The online component of the PTI – called the groundswell – is based on online conversations gathered from August 2020 to 2021. Its on-ground survey was conducted from August to September 2021 using face-to-face interviews with 800 respondents. It has a sampling error of plus or minus 3% at 95% confidence level.

Meanwhile, the Department of Education welcomed the results of the PTI survey, which showed DepEd as the most trusted government agency.

“This recognition will not be possible without the concerted efforts of all our education frontliners who continuously and unceasingly contributed to the successful implementation of the Basic Education-Learning Continuity Plan,” the DepEd said in a statement on Thursday, Nov. 25.

“While we are faced with the daunting challenges of the pandemic on a daily basis, public trust is the quintessential backbone which we depend on to ensure that all our programs are truly relevant and impactful to the lives of every Filipino,” it added.

Following this, DepEd vowed to continue its “mission to create relevant policies, interventions and initiatives that will further improve basic education services for all our learners.”

The survey, which measured public trust level for multi-tiered organizations amid the COVID-19 pandemic, revealed that DepEd received a 91% trust rating, the highest among all the other national government agencies. – With Rainier Allan Ronda