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Leni’s Camp Happy With The Snowball Effect Of Campaign Color, Message

Leni’s Camp Happy With The Snowball Effect Of Campaign Color, Message
The Adamson University in Manila lights up in pink on Tuesday night, Oct. 12, 2021, to support Vice President Leni Robredo's presidential bid in the 2022 elections.

The camp of Vice President Leni Robredo is happy with the snowball effect of the color and message for her presidential campaign in 2022.

Lawyer Barry Gutierrez, Robredo’s spokesperson, told “One Balita Pilipinas” on One PH on Wednesday, Oct. 13, that it was the supporters of the Vice President who started and campaigned to wear color pink on the day of the announcement of her presidential run.

On Thursday, Oct. 7, Robredo declared she was gunning for the presidency and filed her certificate of candidacy (COC) as an independent presidential bet in the 2022 elections and not as standard-bearer of the Liberal Party (LP) that she chairs.

She clarified she is not leaving the LP, which is associated with color “yellow” and is running with party president, Sen. Francis Pangilinan, as her vice president.

Gutierrez said the campaign team decided to follow the supporters and volunteers’ use of the color pink to campaign for Robredo.

Nagkaroon ng panawagan iyong kanyang mga supporters, mga volunteers, mga matagal ng inuudyok siyang tumakbo bilang pangulo, na gamitin nating kulay iyong pink bilang simbolo,” he added.

Gutierrez described Robredo’s campaign color as “symbolic” and said that it is an indicator that her bid is “inclusive.”

Kailangang mayroong signal, kailangang mayroong simbolo na itong kampanyang ito na aming ilulunsad– inilunsad na– hindi lang tungkol sa LP,” he noted.

Gutierrez said their team, later on, discovered that the color pink is a global symbol for protest and activism. He added they used it as their campaign color as they would want to listen to the sentiments of the people.

He said the response was overwhelming and that it has become easy for the people to express support for the Vice President by simply changing profile pictures on social media to pink images, wearing pink, tying pink ribbons or using pink lights.

“Very overwhelming iyong response. Madaling magpakita ng suportagawin mo lang pink iyong profile picture, magsuot ka ng pink, magsabit ka ng pink na ribbon, magpa-ilaw ka ng pink,” he said.

Gutierrez said some of their supporters did tie pink ribbons and stickers in public places across the country.

He also bared that members of the Team Leni Robredo Volunteer Group set up a donation portal where people can donate funds to support the campaign of Robredo.

Nag-up sila ng donation portal kung saan pwedeng mag-donate kahit sinoAt sa aking pagkakaintindimarami nang nag-donate dito sa portal na ito,” Gutierrez said.

Adamson University

On Tuesday night, Oct. 12, the Adamson University showed solidarity with the cause of the Vice President through lighting up its SV Façade building in pink.

“She has shown resistance to corruption, disdain for injustice, and an untainted love for the poor reflected by her wholehearted service,” the university said in a post on its social media accounts.

“We have had strongmen and political dynasties lead our nation. It’s time we don’t settle for less. Let us choose genuine servant-leadership,” it added.

Poem and video

National Artist for Literature and Komisyon sa Wikang Filipino chairperson Virgilio Almario also paid tribute to Robredo, together with Tokyo Olympics gold medalist Hidilyn Diaz and Nobel Peace Prize winner Maria Ressa in his poem entitled, “May Tatlong Bituin ang Aking Watawat.”

In his poem, Almario said the three women have brought inspiration, joy and pride to the Philippines amid the hardships the country is facing amid the pandemic, calamities and natural disasters.

Robredo’s supporters and volunteers turned Almario’s poem into a video.

In the 84-second video, actress Iza Calzado recited Almario's poem while highlights from the respective careers of the three women were being shown.

Here is Almario’s poem in full:


May tatlong bituin ang aking watawat:

Hidilyn, Ma Ressa, at Leni Robredo.

Tanglaw ko sa gabi hanggang sa sumíkat

Ang araw ng layà’t liwanag sa táo.


Mahusay lumitis sa anumang hámon,

Marangal ang ísip, matatag ang bisig;

Malinis ang puso’t walang panginoon

Kundi katarunga’t bayang iniibig.


May tatlong bituin ang aking watawat:

Hidilyn, Ma Ressa, at Leni Robredo.

Tanglaw ko sa gabi hanggang sa sumíkat

Ang araw ng layà’t liwanag sa táo.


Lagìng malikhain at di natatákot

Sa dahas at banta ng kapangyarihan;

Bagyo ma’t pandemya ay handang maglingkod

Para sa pag-unlad, ginhawa ng bayan.


Halina’t magpugay, magkaisang lakas!

Isigaw sa lahat ng panig ng mundo!

May tatlong bituin ang aking watawat:

Hidilyn, Ma Ressa, at Leni Robredo.


On Wednesday, “KakampinkWednesdays” became one of the trending topics on Twitter following the call of Robredo’s daughters for her supporters to wear pink every Wednesday.

Former senator Bam Aquino, who is the campaign manager of the Vice President, first called Robredo’s supporters “kakampink,” which means kakampi or allies in pink.